Marketing OS - Campaigns, ROI & 2,000+ Formulas

A marketing operations workspace with working formulas and ROI tracking

Marketing without measurement is just vibes. Marketing with measurement is tools, dashboards, tracking pixels, spreadsheets with ROI formulas, and the gap between what your channels claim they drove and what actually converted. Small marketing teams and solo operators spend more time wrestling with measurement than executing campaigns.

Marketing OS is a Notion workspace that consolidates the marketing operations layer. Campaign planning, content calendar, channel performance, budget tracking, creative asset management, and over two thousand pre-built marketing formula references for ROI, CAC, LTV, attribution, conversion math, and more.

What the workspace holds

Campaign planner

Every campaign with objective, channels, budget, timeline, owner, expected outcomes. Post-campaign results logged so learnings compound across campaigns.

Content calendar

Blog, email, social, paid, podcast, video. Planned, drafted, approved, scheduled, published. Repurposing pipeline so one piece of content becomes five.

Channel performance tracker

Per channel: spend, impressions, clicks, conversions, cost per acquisition, ROI. Monthly rollup. Which channel actually earns its budget becomes visible.

Formula reference library

Over two thousand working marketing formulas organized by category. ROI, ROAS, CAC, LTV, CAC payback, LTV-to-CAC ratio, conversion rates, attribution math, cohort retention, MRR movement, and more. Each with explanation and example calculations.

Creative asset library

Ad creatives, images, videos, copy variations. Tagged by campaign, channel, performance. Winning creatives findable for reuse and iteration.

Budget tracker

Marketing spend by channel, by campaign, by month. Planned versus actual. Overspend and underspend surfaced before the quarter closes.

Competitor and market intelligence

Competitor campaigns observed, positioning changes, pricing moves. The intelligence layer that keeps your marketing contextual rather than in a vacuum.

Customer insight log

Quotes from customer interviews, survey responses, review themes, support tickets that reveal positioning gaps. The qualitative layer that makes the quantitative meaningful.

Who this is for

Marketing managers at small companies, in-house marketers at startups, solo marketing operators, fractional CMOs, and founders running marketing themselves. People who need infrastructure and a reference library without a full marketing analytics platform.

What ships

• Notion workspace, one-click duplicate
• Connected databases for campaigns, content, channels, creatives, budget
• Formula reference library with over two thousand entries
• Setup guide
• Lifetime updates